Persuasive Design Pattern #1 : Left/Right Layout

Design Patterns That Influence Human Perception

In this series of "Persuasive Design Pattern" I am going to uncover the design patterns that influence human perception using insights from Behavioral Science. This article is the first of many to come.

Contrast Effect happens when two options with the same basic characteristics are shown besides each other, the difference between them is either magnified or diminished.

If you are interested, here is a more academic & technical definition on Wikipedia about Contrast Effect. My objective with creating content here on CoPatterns is to simplify the technical language so that you can easily apply these insights in your business. Back to the topic...

Although Contrast Effect was discovered as part of color theory, marketers intuitively understood it's power and have been using it since the beginning of marketing.

One of the most powerful design pattern that takes advantage of Contrast Effect is the Left/Right Layout. 

The Left/Right Layout design pattern is used to show a contrast between 2 ideas. One on left and one on right.