Every week when I release one of these design patterns, I really want to help you have a deeper understanding of the power of “design patterns” and where it stands in your growth toolkit.
Just like a good building is not made of a single block but a variety of different types of building blocks. A great landing page or ad is made of a variety of different “design patterns”.
Some patterns are fundamentally important to convey a message, other patterns compliment the original message to make it more impactful. Today’s design pattern is one of those complimentary design pattern that adds an extra punch to your original messaging or offer. And that is the Persuasive Design Pattern # 10 : Certifications