Persuasive Design Pattern #17 : Visual Fusion

Design Patterns That Influence Human Perception

If ad agencies had one idea up their sleeve for every single client, this would be it. Design Pattern # 17 : Visual Fusion

With this one, you can only limit yourself with your imagination.

Have you seen brands using their products and fusing it with the trend of the day. Like a gym equipment company using their products to create a Christmas tree.

At it's most basic, Visual Fusion is combining or connecting 2 different themes to create more meaning or context around your product.

[Why Use It?]

When you want to combine or connect 2 different themes, in order to make your product easily relatable to your customers, use Visual Fusion Design Pattern

For REAL WORLD EXAMPLES, check the slides below.

[When should you use it?]

When you want to,

1. Combine or connect two different ideas/themes

2. Familiarize your customer about the product though already acquainted ideas.

3. Create a new meaning by combining two contrasting but complementing ideas

Elements you can use for Visual Fusion,

1. Product

2. Objects 

3. Symbols

4. Event/Moment

5. People

6. Environment/Places

Here is a list of Persuasive Design Patterns I have released before and the one I will be releasing next Wednesday.

<< Previously Released Design Patterns

– Design Pattern #12 : Personification

– Design Pattern #13 : Tentacles

– Design Pattern #14 : Tangibilize

– Design Pattern #15 : 2 Slide Story

– Design Pattern #16 : Payment Badges

~ Today’s Design Pattern >>

– Design Pattern #17 : Visual Fusion

~ Releasing Next >> Design Pattern #18 : Social Proof