Persuasive Design Pattern #18 : Social Proof
Design Patterns That Influence Human Perception
“When you say it, it’s marketing
When your customer says it, its social proof.”
-Andy Crestodina
Do you look for reviews, before purchasing a product?
This is because, reviews encourage customers to buy the product as it has already been accepted and appreciated by many others.
People tend to follow the herd, thinking, when others are using the product, it will be good for them too.
[Why Use It?]
When your customers are skeptical about your promise, your product & it’s benefits, let other people talk about it. Use Social Proof Design Pattern
Check the slides below for some Real World Examples and how you can use it.
[Why This Works?]
Bandwagon Effect : People tend to increasingly adopt the beliefs, ideas, fads and trends that are already been adopted by others.
Groupthink Effect : People tend to take a decision that confirms with the majority. Without critically evaluating alternative viewpoints and actively suppressing contradicting viewpoints. Driven by a desire to minimize conflict & create harmony or conform with the group.
Here is a list of Persuasive Design Patterns I have released before and the one I will be releasing next Wednesday.
<< Previously Released Design Patterns
– Design Pattern #13 : Tentacles
– Design Pattern #14 : Tangibilize
– Design Pattern #15 : 2 Slide Story
– Design Pattern #16 : Payment Badges
– Design Pattern #17 : Visual Fusion
~ Today’s Design Pattern >>
– Design Pattern #18 : Social Proof
~ Releasing Next >> Design Pattern #19 : Content Inside Product