Persuasive Design Pattern #20 : Exaggeration
Design Patterns That Influence Human Perception
We all love exaggeration. Whether its a child throwing tantrums in a supermarket because you refused to buy a chocolate or a politician convincing common man, how bad the opposing candidate is, or how good they are.
Because in our day to day boring lives, exaggeration catches our attention. And when done right, it converts.
HappyDent had to stop running their famous "Dikha Battisi" ad because they needed time to setup more factories to fulfill the demand. One of the classic examples in advertising that uses Exaggeration perfectly.
[Why Use It?]
When you want to highlight specific aspects of your product that might go unnoticed, use Exaggeration Design Pattern
Check the slides below for some Real World Examples and how you can use it.
[When should you use it?]
When you want your customer to know about,
A specific feature of the product
Importance of your product in customer's life in a particular moment
Show what your product stands for
Here is a list of Persuasive Design Patterns I have released before and the one I will be releasing next Wednesday.
<< Previously Released Design Patterns
– Design Pattern #15 : 2 Slide Story
– Design Pattern #16 : Payment Badges
– Design Pattern #17 : Visual Fusion
– Design Pattern #18 : Social Proof
– Design Pattern #19 : Content Inside Product
~ Today’s Design Pattern >>
– Design Pattern #20 : Exaggeration
~ Releasing Next >> Design Pattern #21 : Labels